The AI we build on
Which models our products run on, named plainly. Using a model does not make its maker our partner; the one platform partnership we hold is with Anthropic, stated below in the only words we use for it.
What runs today
Claude
Anthropic
Cortex and our own operations
Cortex, the AI business operating system we are building, uses Claude models for reasoning, writing and tool use. We run our own company on it: the assistant every team member uses and the content engine behind this blog both call Claude.
Image, vision and video models
Several providers
Our 8 consumer apps
Room AI, Reshot AI, AI Video Generator and the rest of the consumer apps use image, vision and video models from several providers, picked per feature. We change them as better ones ship, so we don't list a fixed model per app.
Anthropic
Virtual Minds is an Anthropic partner and is working toward the next partnership tier, with a target of ten Claude-certified team members.
Before LeadsMind
Our earlier work put language models inside characters people could talk to. The case studies cover what was built and where it was shown.
Falcon 180B and Noor
Technology Innovation Institute (TII)
Digital humans, 2023–2024
Ahmad and Nour, the 3D characters that represented TII's Falcon and Noor language models in English and Arabic, ran on those models with speech-to-text and text-to-speech around them.
GPT-4
OpenAI
Virtual Me, 2023
Our 3D AI companion used GPT-4 for conversation, with a customisable avatar body and a synthesised voice.
Partnerships and programme applications are on the partners page; the legal entity is on the company fact sheet.